Hi, I’m Chloe.
I create digital products
that make complex systems feel human.
Master’s-trained UX researcher and consultant, turning insights into products that work at scale. I combine rigorous research, accessibility, and empathy to create experiences that reduce friction, amplify impact, and center real human needs.
Patient Portal for Non-Native English Speakers
Co-Lead Researcher & Designer · 10 months
Designing equitable healthcare access through language clarity, cultural alignment, and trust.
Key Research Methods:
- Text Mining
- Participatory Journey Mapping
- User Interviews (Purposive Snowball Sampling)
- Thematic Coding
Impact:
- Enabled patients to communicate symptoms clearly
- Reduced cognitive load & caregiver burden
- Increased autonomy and trust in healthcare interactions
Bradford Licensing Website Rebrand
Lead UX Researcher & Designer · 1 year
Modernizing a global licensing agency’s digital presence through user-centered design, streamlined information architecture, and responsive experiences.
- Restructured information architecture for clarity
- Optimized mobile UX and modernized brand identity
- Conducted surveys, interviews, tree testing, and usability testing to inform redesign
Impact:
- +26% website traffic since launch
- Improved engagement and discoverability for licensors & licensees
- First end-to-end project led independently, demonstrating leadership & strategy
Simple Shop – Grocery App for Blind & Visually Impaired Users
UX Research Lead · 4 months
Redesigning grocery delivery for blind and visually impaired users, creating a fully accessible, intuitive experience that prioritizes independence and simplicity.
- Inclusive research with assistive tech users (surveys, interviews, usability testing)
- Simplified navigation and voice-guided cues
- Advocated accessibility-first design across prototypes
Impact:
- +50% user task completion
- -40% navigation errors
- Enabled independent grocery shopping without helpers
